Cultivating Loyalty: The Bar Business Customer Experience
When you run a bar, having a solid and time-tested approach to customer service can be invaluable. Creating a bar business customer experience like no other helps set the brand apart and can lead to regular guests who come back every day.
Building a strategy to improve customer service can be one of the most effective ways to grow a franchise, and it can be easy to accomplish. Establishing a brand as a place for a superior bar business customer experience should have a few core characteristics:
- Customer-centric: The guest is the center of the business
- Hospitable: Provide exceptional service at all times
- Craveable: Serve the food people crave
- Memorable: Make priceless customer experiences possible
1. Make the Guest the Center of the Business Customer Experience
Almost every business in every industry relies on customers to keep them growing. A happy and expanding customer base means owners can worry less about the future, focus on the brand, and help it realize its potential.
For brands operating in the bar industry, that’s especially true. It can make a well-developed bar business customer experience policy a must-have for owners looking to build a rapport with their guests.
The Most Important Person in the Restaurant
Modern customers have more choices than ever in places to grab a meal and drink and relax with their friends. Today’s bar brands must recognize that fact and make every person’s bar business customer experience stand out as something special.
Make each customer feel important and appreciated in ways large and small. Let them know they’re welcome, and give them the kind of customer satisfaction moments that make them want to return to enjoy again.
2. Greet and Seat Customers As Soon as Possible
In the restaurant industry, time matters. Every second is critical — how quickly a franchise moves to take care of its guests can create a first and lasting impression about the kind of attention it pays to all aspects of the bar business customer experience.
Above all, prompt customer care relays and emphasizes a sense of recognition between the brand and guests. It lets visitors know that the franchise respects its customers’ time and wants to do everything possible to reduce delays wherever they occur.
Exceptional Service Helps Create Repeat Customers
Establish strict service policies that take speed into account. Aim to greet customers at their table no later than 30 seconds after seating, get their drinks in front of them within two minutes of placing their order, and get them their meals no more than ten minutes after they make their selections.
Develop and enforce a well-considered service plan and train staff to maintain those high standards for guest care. Doing so helps ensure that each customer gets the BEST bar business customer experience that meets their expectations and delivers quality at every step.
3. Focus on the Food People Want
There’s more to a satisfying and memorable bar business customer experience than the service or seating. Guests want to enjoy themselves when they visit a bar, and they often pick one based on reputation and experience.
That starts with what kind of food and drink the bar serves. The menu should match the mood and environment, and the meals should be as good as the service.
A Menu of Grill Classics and Guest Favorites is also an Experience
Bars can create loyal customers by serving them the kinds of meals they want. Craveable comfort foods like Hotshots’ famous burgers, fries, St. Louis-style pizza, and wings prepared with care and experience using quality ingredients can be the perfect accompaniment for a cold beer. With over 30 years perfecting the “perfect” sports bar menu, Hotshots has you covered with a menu of craveable delights.
Pay attention to the menu to support customer care policies. A simple menu of classics done well can help your bar build a reputation as a place to get great food and make it a nightly destination for a growing pool of customers.
4. Make Priceless Customer Experiences Possible
What makes customers want to return to enjoy a bar daily? For many people, it’s the times they have there and how going there for lunch, dinner, or a game makes them feel. It is also the great team members at Hotshots that bring them back time and time again.
A brand can help place the guest where that kind of engagement is more likely. A superior bar business customer experience often results from careful design and planning on the part of the franchise.
Entertainment Everywhere They Look
Make the guest an active part of their entertainment by providing them with all the tools they need. Give them big-screen TVs wherever they look, each showing the big game or other event.
Combine that approach with hands-on options that encourage guests to engage with each other. Give customers pool tables, dart boards, and other games they can use to bond with friends and spark new memories together.
Create Unforgettable Bar Business Customer Experience Moments as a Hotshots Owner!
At Hotshots Sports Bar and Grill, our exceptional customer care policies have helped make us a brand on the move.
We believe in centering our business around our guests with rapid seating and service, a menu of customer favorites, and an environment that emphasizes fun at all times. It’s made Hotshots a destination for guests wherever we open our doors.
Hotshots Sports Bar and Grill is expanding into new territories, and we’re looking for future owners to come with us.
Want more information? Contact us today to learn more!
